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Journal of Philanthropy and Marketing ; 2023.
Article in English | Scopus | ID: covidwho-2244327

ABSTRACT

Community-based organizations (CBOs) fill a critical role in acting as public health partners and trusted resources for their communities, especially in an emergency. The CDC Foundation, an independent, nonprofit organization, used trust-based philanthropy to manage more than 110 COVID-19 grants focused on equitable vaccine information, outreach, and access. The CDC Foundation team uses a trust-based philanthropy paradigm by applying five out of six of the grantmaking practices: do the homework;simplify and streamline paperwork;be transparent and responsive;solicit and act on feedback;and offer support beyond the check. By applying trust-based philanthropy practices, the CDC Foundation is empowering CBOs through flexible grant management and more equitable power dynamics as grantee and grantor. This has been essential to CBOs in their efforts of tackling health inequities during the COVID-19 pandemic and improving community resilience. Lessons learned will inform future collaborations with CBOs where the power dynamics are shared. © 2023 National Foundation for the Centers for Disease Control and Prevention. Journal of Philanthropy and Marketing published by John Wiley & Sons Ltd.

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